Daily Grind Expansion into North Dallas Market with Opening of New Franchise Location in The Colony

Winchester, Virginia (August 28, 2006) – Winchester, Virginia based Daily Grind has announced plans to expand its coffee house and café franchise into the North Dallas market with the opening of a new franchise location at Austin Square in the Austin Ranch Development in The Colony. Daily Grind is known for providing a uniquely relaxing atmosphere and a wide range of signature and specialty beverages and fresh food products for casual in-store dining, carry out and/or catering services. The new store is owned by LGL, Inc., a local entrepreneurial group and is expected to open the first week of September, 2006.

“We’re excited to become part of The Colony community,” says Ed Chapman co-founder and chief spokesperson for Daily Grind. “One of the things that distinguishes us from other coffee house franchises is that we look to contribute to the community and become part of the fabric of our neighbor’s lives in every city and town in which we operate,” Chapman says. According to Chapman, Daily Grind is very selective in approving franchisees and seeks business owners who understand and can implement the dual importance of Daily Grind’s community-minded mission and long established reputation for quality. “We look for people who understand that Daily Grind is as much about community and taking care of people as it is about providing ambiance, fresh products, and a great experience that invites customers to keep coming back,” Chapman says.

Plans for grand opening events will be announced prior to opening. The public will be invited to visit the new location and “unwind” while sampling some of Daily Grind’s specialty beverages and casual dining fare.

LGL Inc. will be opening a second location in Frisco. It is slated for a late fall 2006 opening.

Daily Grind Expands into The Colony, Texas
New Franchise to Open First Week of September, 2006

Ed Chapman and fellow coffee enthusiast Rick Rawlings founded the Daily Grind Coffee House and Café in Winchester, Virginia in 1995. Since then, Daily Grind has grown into a national coffee house and café franchise with 48 stores in operation and another 20 signed to open over the next six months.

On average, the franchise is growing by two to four signed stores per month, and that growth rate is expected to accelerate dramatically in the coming years. Area developers are now implementing a multi-store growth model targeting prospective franchisees to open multiple stores within an established territory.

To help ensure its franchisees’ success, Daily Grind provides extensive start-up and ongoing training, management collaboration, and marketing support. “We have found that if we focus on taking care of the customers and taking care of our franchisees, the business takes care of itself. The model we’ve developed works, and we’re confident The Colony and the local Frisco market will respond favorably to our approach and our fresh product offerings,” Chapman says.

Headquartered at 307 S. Loudoun Street in Winchester, Virginia, Daily Grind is a growing national coffee house and café franchise that offers a uniquely comfortable and friendly atmosphere that invites customers to come in and “unwind.” A key component to Daily Grind’s success has been its commitment to its “fresh edge” concept of only serving the freshest coffee. The franchise custom roasts its own premium coffee beans to ensure the highest level of freshness and quality of coffee and specialty espresso drinks. Their fresh edge concept extends to their café selections. At each store pastry products are fresh-baked on premises and fresh menu items are prepared on-site throughout the day. In addition, Daily Grind offers a wide range of alternative beverages such as Chai tea lattés, natural smoothies, Italian sodas, and more.

More information about Daily Grind’s locations, product offerings and franchise opportunities is available at www.dailygrindunwind.com or by calling 877-855-6828.

 



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